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How Well Do You Know Your Donors?

Download this Donor Persona Kit for easy-to-use tools that will help you connect with the people who support your organization.


What's Inside?

Tools to Understand and Connect with Your Donors

Building donor personas will help your organization better understand your ideal donors, and their lifestyles, so that you can connect and communicate with them effectively.

In this kit, you'll receive:

  • Donor Research Worksheet - Document core characteristics of your top donor profiles and understand their goals, motivations and giving triggers.
  • Donor Persona Template - Create visual representations of your donors that can be easily shared across your organization. 
  • Persona Messaging Map - Fine tune your messaging to resonate with each persona at every stage your relationship.